The Australian business events community gathered in Melbourne last night for the Australian Business Events Awards 2025, celebrating the partnerships, achievements and industry leadership driving impact across the sector.
Hosted during the ABEA Conference at the Melbourne Convention and Exhibition Centre, the event recognised outstanding work across exhibitions, conferences, incentives, venues, teams, innovation and sustainability, showcasing the breadth and strength of Australia’s business events industry.
Peter King, Chair of the Australian Business Events Association (ABEA), said this year’s winners reflect the industry’s creativity, resilience and commitment to best practice.
“Our sector thrives on collaboration, expertise and a shared commitment to delivering exceptional outcomes. The award recipients represent the highest standards of professionalism and contribution across the industry.”
ABEA CEO, Melissa Brown, congratulated all finalists and winners, acknowledging the vital role they play in strengthening Australia’s position as a global leader in business events.
“Our industry is driven by passionate, capable professionals who continuously raise the bar for innovation, sustainability and excellence. These awards recognise their commitment and the partnerships that make our sector so influential. Congratulations to all who have contributed to another remarkable year.”
The fabulous MC for the evening Faustina ‘Fuzzy’ Agolley
The 2025 Australian Business Events Association Award winners are:
Best Events
Best Consumer Show
- Good Food and Wine Show Perth 2025 – Spectapular Events
Best Trade Show
- AIME 2025 – Talk2 Media & Events
Best Conference
- SXSW Sydney 2024
Best Incentive Event
- Mega Lekker Escape – Forum Group Events & Marketing
Innovation & Creativity
Best Stand or Show Feature
- All Energy Australia – Enphase Energy, RX Australia
Best New Product or Service
- Reed Gift Fairs Exhibitor Nurturing Program, RX Australia
Best Technology Innovation
- Facial Recognition – Lüp Events
Sustainability Awards
Climate & Environment Initiative
- The Workshop @ ArchiBuild Expo – National Media
Social & Cultural Initiative
- The 76th International Astronautical Congress 2025 – MCI Australia
Most Outstanding Marketing Campaign
- The 76th International Astronautical Congress 2025 – MCI Australia
Team & Industry Leadership
Organiser / PCO Team of the Year
- Forum Group Events & Marketing
Venue Team of the Year
- Adelaide Convention Centre
Non-Hire Service / Supplier Team of the Year
- AV1
Hire Company Team of the Year
- Moreton Hire
Best Bureau Destination Marketing Team of the Year
- Business Events Perth
Future Leaders Award
- Georgia Bivens, Business Events Perth
Event Manager of the Year
- Meg Watt, MCI Australia
Operations Person of the Year
- Brooke Perry, AV1
Sales, Marketing or Business Development Person of the Year
- Virginia Loyola, Arinex
Venue Awards
Convention / Exhibition Centre of the Year
- Adelaide Convention Centre
Business Event Venue of the Year (Non-Convention Centre)
- Melbourne Cricket Ground
Special Recognitions
Best Event in 2025
- AIME 2025 – Talk2 Media & Events
Best Product or Initiative in 2025
- The 76th International Astronautical Congress 2025 Sustainability Initiative – Social & Cultural – MCI Australia
Best Team in 2025
- Adelaide Convention Centre
Some of the 2025 Leading Well Class of 2025
ABEA Board of Directors with CEO Melissa Brown
For more information about the Australian Business Events Association, visit their website HERE
