Coleman Group once again partnered with SXSW Sydney 2025, delivering an extensive suite of event signage and branding solutions that transformed the city into a vibrant and immersive festival destination.
A City-Wide Visual Experience
From Tumbalong Park to the International Convention Centre (ICC Sydney) and surrounding venues, Coleman Group collaborated closely with SXSW Sydney organisers to create a cohesive, visually engaging environment that guided and inspired thousands of attendees throughout the week-long celebration of creativity and innovation.
Across Sydney’s bustling event precinct, Coleman Group produced and installed a diverse range of large-scale signage, including outdoor directional cubes, floor vinyls, and custom-built displays that brought the festival’s distinctive identity to life.
At Tumbalong Park, the company’s work included striking entry archways, crowd control barrier graphics, and a mirrored lightbox feature—creating a photogenic and interactive setting for festival-goers.
Immersive Branding at ICC Sydney
Inside ICC Sydney, Coleman Group enhanced the visitor experience through impactful interior signage. This included escalator vinyl wraps, branded registration desks, pillar graphics, and the return of the Infinity Lightbox—a standout installation that again became one of the event’s most-photographed features.
Consistency Across All Venues
Beyond the central festival hub, Coleman Group extended its expertise to all official SXSW Sydney venues, ensuring a unified and professional visual identity across the entire city.
From concept and production to on-site installation, the company’s experienced team delivered high-quality results within tight timelines, reinforcing its reputation as a leader in end-to-end event signage and branding for large-scale events.
Continuing a Creative Partnership
Having supported SXSW Sydney since its inception, Coleman Group remains a key collaborator in one of Australia’s most dynamic and creative festivals.
The ongoing partnership highlights the company’s capabilities in event signage, large-format printing, and innovative branding displays, bringing bold ideas to life across cityscapes, venues, and live events of every scale.
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